Just Friendsgiving

Aviation American Gin ad ft. Amy Smart and Ryan Reynolds

TV Commercial Review

Heart or Humor


Funny and nostalgic

In the bustling landscape of modern advertising, “Just Friendsgiving” emerges as a paradigm of inventive marketing. This review delves into the commercial’s multifaceted approach, dissecting its use of humor, nostalgia, celebrity endorsement, and product placement to craft a compelling narrative that resonates with contemporary audiences.

  • Memorable: 90/100
    • Pros: The ad ingeniously leverages the cult status of “Just Friends” and Ryan Reynolds’ charm, creating an immediate, nostalgic connection with its audience. The fusion of humor and familiarity makes it particularly memorable.
    • Cons: For those unfamiliar with “Just Friends,” some nostalgic appeal may be lost, slightly narrowing its memorability.
  • Effective: 85/100
    • Pros: The clever product placement of Aviation American Gin and the self-aware humor significantly enhance the ad’s effectiveness without being overbearing.
    • Cons: The subtlety of the product placement might lead to some viewers missing the promotional message.
  • Style: 92/100
    • Pros: The ad’s style is a seamless blend of self-deprecating humor and a casual, friendly tone, making it engaging and relatable.
    • Cons: This laid-back style might not resonate well with audiences preferring more straightforward or serious advertising approaches.
  • Heart/Humor: 95/100
    • Pros: The ad’s heart lies in its nostalgic value, while its humor, characteristic of Ryan Reynolds’ brand, is self-aware and engaging.
    • Cons: The humor’s reliance on prior knowledge of “Just Friends” and Reynolds’ persona may not appeal to all demographics.
  • Execution: 88/100
    • Pros: The execution is flawless in terms of production quality, casting, and the seamless integration of the product into the narrative.
    • Cons: The niche focus on a specific film and celebrity might not universally appeal.
Aviation American Gin commercial Amy Smart Ryan Reynolds
Amy Smart and Ryan Reynolds star in the 2023 Aviation American Gin commercial

This advert smartly taps into the nostalgia of “Just Friends,” a well-loved movie from 2005. Bringing back Amy Smart and Ryan Reynolds creates an immediate connection with movie fans. This approach is similar to what we’ve seen in recent years, where brands like Coca-Cola and Pepsi use nostalgia as a powerful tool to engage audiences.

Self-Aware Humor:

Reynolds is known for his self-deprecating and meta-humor, which is evident here. The ad acknowledges its own nature as a promotional tool, making it feel more genuine and less intrusive. This is a refreshing change from traditional ads that take themselves too seriously. The ad’s humor mirrors the innovative campaigns of brands like Old Spice, offering a refreshing take on entertaining and self-referential advertising.

Product Placement:

The placement of Aviation American Gin is prominent but done in a tongue-in-cheek manner. This is a clever way to promote the product without being overly aggressive. It’s a strategy similar to what we see in movies and TV shows, where products are integrated into the storyline. The ad’s product placement strategy is reminiscent of subtle integrations in popular media, offering a non-intrusive yet effective promotion of Aviation American Gin.

Celebrity Endorsement:

Ryan Reynolds doesn’t just endorse Aviation American Gin; he’s actively involved in the brand. This personal investment adds credibility and authenticity to the advertisement. It’s a tactic also employed by other celebrities like George Clooney with Casamigos Tequila, where their involvement goes beyond mere endorsement.

Social Media and Viral Potential:

The ad’s unique blend of humor and celebrity power positions it perfectly for viral success in the digital age, a strategy vital for modern brands.

Aviation American Gin advert Amy Smart Ryan Reynolds
Ryan Reynolds in ‘Just Friendsgiving’: A Nostalgic Twist in Modern Marketing.


“Just Friendsgiving” is a testament to the evolving advertising landscape. Its blend of humor, nostalgia, and celebrity endorsement captivates and sets a benchmark for contemporary advertising strategies. The advert is a clever, engaging story that resonates with a wide audience, showcasing the potential of creative marketing in building genuine connections with consumers.

Aviation American Gin ad Amy Smart and Ryan Reynolds
The Reunion of ‘Just Friends’ Cast: A Clever Nostalgic Appeal.



Seamless integration of the product

Heart or Humor9.5
Reader Rating: ( 0 vote ) 0

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