AXE: Find Your Magic – Super Bowl 2016 Commercial

Developed by advertising agency 72andSunny Amsterdam, the new AXE funny commercial will be air during the fourth quarter of Super Bowl 50. The tagline is “Find Your Magic.” and the ad wants to liberate guys from pressure and bullshit, and empower them to be the most attractive men they can be – themselves.

“Masculinity today is going through seismic changes. More than ever, guys are rejecting rigid male stereotypes,” said Matthew McCarthy, Senior Director, AXE & Men’s Grooming for Unilever. “We’ve been part of guys’ lives for decades, and AXE champions real guys and the unique traits that make them attractive to the world around them.”

.