Smell finer than the finest fragrances with the G.O.A.T.

Smell fresh as fr*sh

Open up a world of possibilities with The New Axe Effect.

A new funny AXE ad.

BBH, New York, USA made this AXE commercial for AXE White Label. It is all about how do you feel about you, and how people will perceive you. The message of the commercial is that new AXE White Label help you to stay confidently fresh. It is a efficient commercial and the message is clear.

In a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace. Peace One Day organization is a partner of the campaign.