Avocados From Mexico: aliens and Scott Baio – Super Bowl 2016 Commercial

Created by advertising agency GSD&M , the new Avocados From Mexico funny commercial is about a group of aliens learning about human habits. The ad features Scott Baio (known from “Happy Days“). This is the Avocados From Mexico’s second year running a Super Bowl commercial. Last year, Avocados From Mexico made history as the first fresh produce brand to advertise during the Big Game with the light-hearted and humorous “First Draft Ever” spot. It featured former NFL stars Doug Flutie and Jerry Rice, who announced Mexico’s choice of the avocado during a pre-historic, football-styled “draft” of plants and animals.

Stationed on an interplanetary museum, the spot opens with a tall, orange alien tour guide leading a bunch of his comrades – of all shapes, sizes and tentacles –through an exhibit about Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions that would amaze beings far and wide. These possessions, determined by the aliens themselves, showcase a number of pop-culture treasure troves, including the always in-season Avocados From Mexico.

A 30-second spot is set to run during the first break of game day action on February 7, 2016 on CBS.

“We are excited to build on last year’s momentum and continue to integrate Avocados From Mexico into America’s favorite pop-culture moments in fun, creative ways beyond the kitchen,” said Alvaro Luque, president of Avocados From Mexico. “This year, we really enjoyed pushing creative boundaries for the fresh produce category and going head to head with some of the biggest brands in the world. Our ultimate goal is to drive home the importance of origin, and year-round accessibility of this delicious, authentic Mexican fruit.”

A group of aliens tour the Museum of Earthly Wonders

9.8

The ad has a call to action to a landing page with cool sweepstakes and guacamole recipes. Before the big game, users could enter to win one of four out-of-this-world travel packages.

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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