Apartments.com: Jeff Goldblum – Super Bowl 2016 Commercial
The Super Bowl Apartments.com campaign was created by RPA, advertising agency of record for Apartments.com. The ad features Brad Bellflower, the Chief Change Officer of Apartments.com – aka Jeff Goldblum – showing he’s not only a visionary corporate leader but also a virtuosic pianist and singer.
“’Movin’ On Up’ is a celebration of apartment living,” said CoStar Group Founder and CEO Andrew Florance. “There are over 42 million renters today and growing across every age cohort. As the nation’s No. 1 apartment listings website, we have the largest inventory of apartments for rent to meet renter’s unique needs. We are extremely proud to be debuting the apartment industry’s first ever ad during the Super Bowl.”
“The goal was to create a wildly unexpected Super Bowl spot to stand out boldly during the Super Bowl while fitting into the larger story we created for Apartments.com and Brad Bellflower. Leveraging Lil Wayne with The Jeffersons and with the tune that everyone knows, Movin’ On Up, made for a fantastic platform for Apartments.com to shine bright during the biggest sporting event of the year in the U.S.,” said Joe Baratelli, CCO at RPA. “By design, ‘Movin On Up’ prompts the viewer to want to watch it again and again to ‘get’ the story. That’s a big win for Apartments.com.”
Movin’ On Up
The advert is well done. The commercial worth watching a few times.