Volkswagen: Those Guys & The Sheep

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Johannes Leonardo, New York City, created two funny adverts for Volkswagen to promote the Volkswagen Tiguan: “Those Guys” & “Break Free.”

Those two commercials are part of the new Drive bigger Volkswagen campaign.

CREDITS
CLIENT: Volkswagen Group of America, Herndon, VA, USA
President and CEO: Scott Keogh
EVP, Sales & Marketing: Andrew Savvas
SVP, Marketing: Kimberley Gardiner
Director, Brand and Retail Content: Jennifer Clayton
Manager, Advertising: Megan Gross
Senior Specialist, Brand Advertising: Alyssa Young
Specialist, Brand Advertising: David Sperin

AGENCY: Johannes Leonardo, New York City, USA
Co-Founder & Creative Chairman: Jan Jacobs
Co-Founder & Creative Chairman: Leo Premutico
Chief Creative Officer: Julia Neumann
Group Creative Director: Jonathan Santana
Sr Copywriter: Lukas Pearson
Sr Art Director: Jennifer Yi
Design Director: Charles Watlington
Head of Production: Maria Perez
Group Executive Producer: Rebecca O’Neill
Executive Producer: Dave Evans
Director, Business Affairs: Alesa Blanchard-Nelson
Sr Business Affairs Manager: Denise Klapp
Broadcast Traffic Manager: Sargia Green
Managing Director: Emily Wilcox
Group Account Director: Sam McCallum
Account Director: Jackson Klein
Account Supervisor: Alexa Iliou
Account Supervisor: Andressa Paccini
Product Specialist: Ryan Callahan
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Mary Bakarich
Strategy Director: Kat Logan
Communications Strategy Director:
Senior Strategist: Jake Ullman
Product Information Specialist:

FILM PRODUCTION COMPANY: Prettybird
Director: Bryce Dallas Howard
Vice President/EP: Suzanne Hargrove
Head of Production: Rika Osenberg
Producer: Dennis Beier

EDITORIAL: Work Editorial
Founder/Editor: Neil Smith
Managing Director: Erica Thompson
Executive Producer: Alejandra Alarcon
Head of Production: Christopher Delarenal
Assistant Editor: Joseph Tuzzolino

FINISH / VFX / COLOR GRADE: The Mill
Executive Producer: Matthew Loranger
Senior Executive Producer | US Color: Meghan Lang Bice
Producer: Chanelle Larios
Sr Lead Compositor/VFX Supervisor: Siro Valente

AUDIO POST: Heard City
Managing Partner: Gloria Pitagorsky
Executive Producer: Sasha Awn
Executive Producer: Jackie James
Senior Producer: Liana Rosenberg
Producer: Nick Duvarney
Senior Mixer/Sound Designer: Evan Mangiamele
Sound Designer/Mixer/Engineer: T. Terressa Tate

MUSIC HOUSE: Soundtree
Founder / Composer: Peter Raeburn
Managing Director / Music Supervisor: Jay James
Head of Music / Composer: Luis Almau
Composer / Music Producer: Luke Fabia
Senior Producer: Neil Athale

MUSIC PUBLISHING:
Composition: Make Your Own Kind of Music
Publisher: Screen Gems-EMI Music Inc.
Songwriters: Mann/Weil

—THOSE GUYS

CLIENT: Volkswagen Group of America, Herndon, VA, USA
President and CEO: Scott Keogh
EVP, Sales & Marketing: Andrew Savvas
SVP, Marketing: Kimberley Gardiner
Director, Content, Retail: Jennifer Clayton
Manager, Retail: Megan Gross
Senior Specialist, Retail: Alyssa Young
Specialist, Retail: David Sperin
Safety Engineer: Myles Wilson

AGENCY: Johannes Leonardo, New York City, USA
Co-Founder & Creative Chairman: Jan Jacobs
Co-Founder & Creative Chairman: Leo Premutico
Chief Creative Officer: Julia Neumann
Group Creative Director: Jonathan Santana
Sr Copywriter: Julian Cohen
Sr Art Director: Mikayla Lapierre
Design Director: Charles Watlington
Head of Production: Maria Perez
Group Executive Producer: Rebecca O’Neill
Senior Producer: Kelly Treadway
Director, Business Affairs: Alesa Blanchard-Nelson
Sr Business Affairs Manager: Denise Klapp
Broadcast Traffic Manager: Sargia Green
Managing Director: Emily Wilcox
Group Account Director: Sam McCallum
Account Director: Jackson Klein
Account Supervisor: Alexa Iliou
Account Supervisor: Andressa Paccini
Product Specialist: Ryan Callahan
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Mary Bakarich
Strategy Director: Kat Logan
Communications Strategy Director:
Senior Strategist: Jake Ullman

FILM PRODUCTION COMPANY: Smuggler
Director: Bjorn Ruhmann
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Managing Director US: Sue Yeon Ahn
Chief Operating Officer: Andrew Colon
Head of Production: Alex Hughes
Producer: Alexandra Lisee

EDITORIAL: Gattie & Lopez
Founder / Editor: Chuck Willis
Founder / MD: Sue Willis
Producer: Anna Peitti

FINISH/ VFX/ COLOR GRADE: The Mill
Colorist: Mark Gethin
VFX Lead: Kieran Hanrahan
Creative Director: Jimmy Bullard
Sr Executive Producer: Clairellen Wallen
Sr Producer: Ed Rilli
Producer: Ramya Shankar
Producer: Jessica Amburgey

AUDIO FINISHING: Sonic Union
Audio Mixer / Founder: Steve Rosen
Audio Mixer: Rob DiFondi
Audio Mixer: Kelly Oostman
MD/Studio Manager: Justine Cortale

LICENSED MUSIC: Premier Music Group
Partner / EVP: Aaron Mercer
Music Supervisor: Ian Herbert

Good

8.8

I like it!

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 1 vote ) 9.9

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