TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency Johannes Leonardo, New York City, created two funny adverts for Volkswagen to promote the Volkswagen Tiguan: “Those Guys” & “Break Free.”
Those two commercials are part of the new Drive bigger Volkswagen campaign.
CREDITS
CLIENT: Volkswagen Group of America, Herndon, VA, USA
President and CEO: Scott Keogh
EVP, Sales & Marketing: Andrew Savvas
SVP, Marketing: Kimberley Gardiner
Director, Brand and Retail Content: Jennifer Clayton
Manager, Advertising: Megan Gross
Senior Specialist, Brand Advertising: Alyssa Young
Specialist, Brand Advertising: David Sperin
AGENCY: Johannes Leonardo, New York City, USA
Co-Founder & Creative Chairman: Jan Jacobs
Co-Founder & Creative Chairman: Leo Premutico
Chief Creative Officer: Julia Neumann
Group Creative Director: Jonathan Santana
Sr Copywriter: Lukas Pearson
Sr Art Director: Jennifer Yi
Design Director: Charles Watlington
Head of Production: Maria Perez
Group Executive Producer: Rebecca O’Neill
Executive Producer: Dave Evans
Director, Business Affairs: Alesa Blanchard-Nelson
Sr Business Affairs Manager: Denise Klapp
Broadcast Traffic Manager: Sargia Green
Managing Director: Emily Wilcox
Group Account Director: Sam McCallum
Account Director: Jackson Klein
Account Supervisor: Alexa Iliou
Account Supervisor: Andressa Paccini
Product Specialist: Ryan Callahan
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Mary Bakarich
Strategy Director: Kat Logan
Communications Strategy Director:
Senior Strategist: Jake Ullman
Product Information Specialist:
FILM PRODUCTION COMPANY: Prettybird
Director: Bryce Dallas Howard
Vice President/EP: Suzanne Hargrove
Head of Production: Rika Osenberg
Producer: Dennis Beier
EDITORIAL: Work Editorial
Founder/Editor: Neil Smith
Managing Director: Erica Thompson
Executive Producer: Alejandra Alarcon
Head of Production: Christopher Delarenal
Assistant Editor: Joseph Tuzzolino
FINISH / VFX / COLOR GRADE: The Mill
Executive Producer: Matthew Loranger
Senior Executive Producer | US Color: Meghan Lang Bice
Producer: Chanelle Larios
Sr Lead Compositor/VFX Supervisor: Siro Valente
AUDIO POST: Heard City
Managing Partner: Gloria Pitagorsky
Executive Producer: Sasha Awn
Executive Producer: Jackie James
Senior Producer: Liana Rosenberg
Producer: Nick Duvarney
Senior Mixer/Sound Designer: Evan Mangiamele
Sound Designer/Mixer/Engineer: T. Terressa Tate
MUSIC HOUSE: Soundtree
Founder / Composer: Peter Raeburn
Managing Director / Music Supervisor: Jay James
Head of Music / Composer: Luis Almau
Composer / Music Producer: Luke Fabia
Senior Producer: Neil Athale
MUSIC PUBLISHING:
Composition: Make Your Own Kind of Music
Publisher: Screen Gems-EMI Music Inc.
Songwriters: Mann/Weil
—THOSE GUYS
CLIENT: Volkswagen Group of America, Herndon, VA, USA
President and CEO: Scott Keogh
EVP, Sales & Marketing: Andrew Savvas
SVP, Marketing: Kimberley Gardiner
Director, Content, Retail: Jennifer Clayton
Manager, Retail: Megan Gross
Senior Specialist, Retail: Alyssa Young
Specialist, Retail: David Sperin
Safety Engineer: Myles Wilson
AGENCY: Johannes Leonardo, New York City, USA
Co-Founder & Creative Chairman: Jan Jacobs
Co-Founder & Creative Chairman: Leo Premutico
Chief Creative Officer: Julia Neumann
Group Creative Director: Jonathan Santana
Sr Copywriter: Julian Cohen
Sr Art Director: Mikayla Lapierre
Design Director: Charles Watlington
Head of Production: Maria Perez
Group Executive Producer: Rebecca O’Neill
Senior Producer: Kelly Treadway
Director, Business Affairs: Alesa Blanchard-Nelson
Sr Business Affairs Manager: Denise Klapp
Broadcast Traffic Manager: Sargia Green
Managing Director: Emily Wilcox
Group Account Director: Sam McCallum
Account Director: Jackson Klein
Account Supervisor: Alexa Iliou
Account Supervisor: Andressa Paccini
Product Specialist: Ryan Callahan
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Mary Bakarich
Strategy Director: Kat Logan
Communications Strategy Director:
Senior Strategist: Jake Ullman
FILM PRODUCTION COMPANY: Smuggler
Director: Bjorn Ruhmann
Co-Founder: Patrick Milling-Smith
Co-Founder: Brian Carmody
Managing Director US: Sue Yeon Ahn
Chief Operating Officer: Andrew Colon
Head of Production: Alex Hughes
Producer: Alexandra Lisee
EDITORIAL: Gattie & Lopez
Founder / Editor: Chuck Willis
Founder / MD: Sue Willis
Producer: Anna Peitti
FINISH/ VFX/ COLOR GRADE: The Mill
Colorist: Mark Gethin
VFX Lead: Kieran Hanrahan
Creative Director: Jimmy Bullard
Sr Executive Producer: Clairellen Wallen
Sr Producer: Ed Rilli
Producer: Ramya Shankar
Producer: Jessica Amburgey
AUDIO FINISHING: Sonic Union
Audio Mixer / Founder: Steve Rosen
Audio Mixer: Rob DiFondi
Audio Mixer: Kelly Oostman
MD/Studio Manager: Justine Cortale
LICENSED MUSIC: Premier Music Group
Partner / EVP: Aaron Mercer
Music Supervisor: Ian Herbert
