TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
The advertising agency Buzzman, Paris, creates a funny campaign for Uber Eats France. The launch campaign illustrating this new positioning de-dramatizes the act of ordering by portraying the bad faith, and little lies of characters who refuse to take responsibility for their Uber Eats order; claiming to be able to manage everything by themselves.
The campaign name is “Ça arrive”: in French, there’s a double meaning “It’s coming” and also “It happens”.
