Cadbury: Strangers On A Bus

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Feel the softness of goodness

The advertising agency Ogilvy/Singapore creates an exciting advert for Cadbury Dairy Milk Chocolate to demonstrate the Cadbury goodness or “Rasakan Lembutnya Kebaikan” (Taste/Feel the softness of goodness).
Named ‘Strangers On A Bus,’ the advert reinforces the brand’s ethos of generosity.

Credits

Client: Mondelēz International, Inc.
Nikhil Rao: VP Marketing, South East Asia
Nikhil Nicholas: Chocolate Category Lead, South East Asia
Stacey Biagtan: Marketing Manager, Cadbury Dairy Milk

Agency: Ogilvy/Singapore
CCO: Nicolas Courant
ACD: Rachel Chew and Sonali Ranjit
Chief Client Officer: Giri Jadhav
Regional Business Director: Kanika Sood
Account Director: Bowie Tong

Production Company: Hanzo Films/Dubai
Director: Johan Stahl
DP: Werner Maritz
Producer: Chippy Babu
Executive Producer: Hijaz Moosa, Gemsheer CC
Offline Studio: BaconX/Copenhagen

Editorial Company: ArtOfficial, CPH
Editor: Jeppe Bødskov

Music: Anton Eger & Johan Stahl
Sound: Reda El-Kheloufi

Grading Studio: Cameo/Copenhagen
Colorist: Lasse Marcussen
Service Production: Biscuit Films/KL
Local Producer: Magen Appathurai, Daniel Wee

Media.Monks Team:
Head of Films APAC: Rebecca So
EP: Zyra Khiruddin
Producer: Thinesh Muniandy
Program Manager: Nigel Pinto

Good

8.4

I like it.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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