TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Feel the softness of goodness
The advertising agency Ogilvy/Singapore creates an exciting advert for Cadbury Dairy Milk Chocolate to demonstrate the Cadbury goodness or “Rasakan Lembutnya Kebaikan” (Taste/Feel the softness of goodness).
Named ‘Strangers On A Bus,’ the advert reinforces the brand’s ethos of generosity.
Credits
Client: Mondelēz International, Inc.
Nikhil Rao: VP Marketing, South East Asia
Nikhil Nicholas: Chocolate Category Lead, South East Asia
Stacey Biagtan: Marketing Manager, Cadbury Dairy Milk
Agency: Ogilvy/Singapore
CCO: Nicolas Courant
ACD: Rachel Chew and Sonali Ranjit
Chief Client Officer: Giri Jadhav
Regional Business Director: Kanika Sood
Account Director: Bowie Tong
Production Company: Hanzo Films/Dubai
Director: Johan Stahl
DP: Werner Maritz
Producer: Chippy Babu
Executive Producer: Hijaz Moosa, Gemsheer CC
Offline Studio: BaconX/Copenhagen
Editorial Company: ArtOfficial, CPH
Editor: Jeppe Bødskov
Music: Anton Eger & Johan Stahl
Sound: Reda El-Kheloufi
Grading Studio: Cameo/Copenhagen
Colorist: Lasse Marcussen
Service Production: Biscuit Films/KL
Local Producer: Magen Appathurai, Daniel Wee
Media.Monks Team:
Head of Films APAC: Rebecca So
EP: Zyra Khiruddin
Producer: Thinesh Muniandy
Program Manager: Nigel Pinto
