Cadbury: Donate Your Words
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
There’s a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone. For every limited-edition bar of Cadbury Dairy Milk sold, Cadbury will donate 30p to Age UK to help support older people through Age UK’s national advice line, telephone friendship service and more.
Words
9.8
Impressive.
Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
( 1 vote ) 9.2
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Sweet temptation
there is a dark seductress
playing a dangerous game
a luscious fulsome siren
calling out my name
luring me with promises
repeating her insistent song
daring me to come to her
but I know I must be strong
and resist the sweet temptation
that promises much and more
if I only should surrender
to that wheedling paramour
and sample the dark delight
then the torture will abate
as I indulge myself in passion
and gorge on chocolate