Remember A Charity: Points of You – featuring Matt Berry
TV Commercial Review
Heart or Humor
Remember A Charity, a consortium of over 200 charities including NSPCC, WWF and many others, has developed a tongue-in-cheek comedic play on classic television from the 1970s.
The amusing and nostalgic campaign is the creation of creative agency, Atomic London and BAFTA award winning comedian Matt Berry. Each content piece has been meticulously styled to evoke original shows of the 70s. Fronted by a uniquely ‘of the time’ show host, desperately trying to keep his show on track as a variety of viewers call in with their opinion of gifts in Wills, each derailing the host’s original subject matter.
The campaign is to promote ‘Remember A Charity Week’, an annual event that runs this year from September 9th and encourages people to consider leaving a gift in their Will to charity. The films will run during the build up to the event, throughout the week itself and also live as social and online content after the event.
Matt Berry said, “It’s been a lot of fun to bring a 1970/80s TV show back to life for Remember A Charity. Working with a team of passionate experts, it’s been a pleasure to have the freedom to create something as authentic and true to the time as this content series. It should truly bring a familiar smile to the faces of those that remember these classic shows portrayed and mentioned. More importantly, I hope it will also help some of the amazing causes Remember A Charity work with.”
Rob Cope, Director of Remember A Charity said, “We were delighted to work with Atomic to deliver our most entertaining campaign yet. Being able to work with talent of the calibre of Matt Berry has enabled us to talk about gifts in Wills in a whole new way, bringing nostalgic humour into our work in a way that we believe will really make our audience take notice. We look forward to seeing the results!”
Guy Bradbury, Creative Partner at Atomic London added “We wanted to create a campaign that would truly resonate with our older target audience, something that would take them right back to the shows they remember fondly from their younger days. Having the unique privilege of working with a BAFTA award winning actor and talent like Matt Berry has been an incredible opportunity to turn what could be seen as a dry subject matter into something that our audience will remember forever.”
Writer: Matt Berry
Director: Michael Cumming
Executive Creative Director: Guy Bradbury & Dave Henderson
Creative Director of Design & art: Pete Mould
Planners: Steve Hopkins, Summer Taylor
Creative Team: Max Sizeland & James Halladay
TV Producer: Tim Page
Senior Project Manager: Charlie Berry
Account Director: Sivanne Lewis
Senior Account Manager: Scarlett Aldridge
Production Company: Moxie Pictures
Post-production Company: Clearcut Sound studios and CHEAT
Client: Director, Remember A Charity: Rob Cope
Client: Marketing Manager, Remember A Charity: Lucinda Darby
Client: Digital Marketing Manager, Remember A Charity: James Cundy
I like it.