TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Mercedes-Benz unveiled the extended cut version of the commercial “Non-Stop Engineering”
Created by the advertising agency Merkley + Partners, the advert promotes Mercedes-Benz 2020 C-Class and features actor Jon Hamm.
The marketing message is “The first C-Class was already ahead of its time. Still, we never stopped making it more agile, more powerful and more intelligent. In this commercial for the 2020 iteration of the world’s most popular performance sedan, we see how the engineers of Mercedes-Benz never stop making the C-Class better—literally.”