TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
This BCF TV commercial is hilarious and features the “BCFing” song. BCF Australia is a transnational chain of retail stores, selling outdoor clothing and equipment.
The funny ad was created by the advertising agency The Monkeys, part of Accenture Interactive.
The advert shows us how crazy possums, poisonous berries, and marshmallow mishaps can ruin your holiday.
The tagline is “So if you’re heading outdoors, and don’t know what to do, Our BCFing experts can make you an expert too. Come see us first!”
Credits
General Manager Marketing – BCF: Ben McConnell
Studio Manager – BCF: Bridget Buckley
Creative Lead & Graphic Designer – BCF: Andrea Lukacz
Agency: The Monkeys, part of Accenture Interactive
CEO, Melbourne: Paul McMillan
CCO: Ant Keogh
Head of Planning: Mike Derepas
Copywriter: Hugh Gurney
Art Director: Joe Sibley
Head of Production: Romanca Jasinski
Producer: Jacqui Walker & Katie Wellbelove
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Account Executive Ella Papilion
Production Company: Finch
Director: The Bobbsey Twins
Executive Producer: Loren Bradley & Corey Esse
Producer: Cath Anderson
D.O.P: John Toon
Post production: Arc Edit
Editor: Peter Sciberras
VFX Artist: Eugene Richards
VFX Supervisor: Richard Lambert
Colourist: Martin Greer
Music: Electric Dreams
Sound Design: Squeak E Clean
Photography: Jesse Smith
