TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Lancôme unveiled a new TV commercial named I Can, We Will. The advert is created by the advertising agency Publicis. The background music is the song Unstoppable by Sia.
The American actress and singer Zendaya, riding a white horse, stars in this advert. Zendaya starring in “Spider-Man: Far From Home,” and she follows a long list of actresses who have been tapped by the brand as ambassadors, including Julia Roberts, Lupita Nyong’o, Penélope Cruz and Lily Collins.
To the generation that dreams big: strong women, empowered and outspoken.
To the leaders of tomorrow: daring, pursuing new horizons and paving a new path.
“I always say my idôle is my future self,” -Zendaya.
I can, we will.
We are Idôles.