TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Remember the Pepsi Vs. Coca cola taste test? The Liquid Death Blind Taste Test is different. In a Blind Taste Test, 17 people compared the Liquid Death flavored sparkling waters with some of the most expensive liquids money can buy. Still, the experiment has a twist: those expensive liquids were tall boys of costly items such as lobster béarnaise sauce, Japanese wagyu cheeseburger, Beluga caviar, and Spanish squid ink.
Liquid Death’s tagline is “murder your thirst”.
“We thought, ‘how do we talk about taste in a way that’s funny?’” says Mike Cessario, Liquid Death chief executive and co-founder. “Any time we make fun of the marketing tropes, that people are just so tired of, it tends to work pretty well. So we said let’s test Liquid Death against the most expensive stuff we can possibly think of … We’re trying to raise the bar in terms of making people laugh.”
Well done, Liquid Death marketing team!
