Named “Impossible deals” the new Visa commercial was created by the advertising agency Proximity, Dubai, UAE. The voice over is Morgan Freeman (American actor, producer, and narrator, well known for his distinctively smooth, deep voice and his skill at narration).
The slogan is “More Impossible deals and even more every day deals.”
Karim Beg, head of marketing, Visa – Middle East and North Africa (Mena), said: “Our company stages a strong comeback for our ‘Impossible Deals’ campaign exclusively available for our loyal cardholders, offers that would not have been ordinarily possible.”
“With over 20 years of partnership with Dubai Shopping Festival, we help in the vision of bringing Dubai to the forefront of international shopping through attractive offers. To this end, we leveraged our relationship with DSF and outstanding brands to create an exciting initiative that ultimately rewards our customers who are paying with credit or debit cards over cash,” he said.
“Ultimately, the festival is an integral part of our efforts to promote cross border shopping and tourism in the Middle East,” he added. “Through our campaign, we hope to encourage more people to opt for cashless transactions for convenience and the security reassurance of using electronic payments,” Beg concluded.
Credits:
Advertising Agency: Proximity, Dubai, UAE
Copywriter: Jason Burayag
Motion Designers: James Elgie, Joris Bosdriesz
Additional Credits: Peter Zagalsky, Maya Kaabour, Hisham Lahouasnia, Dana Jaff
