Secret: Pitch

Secret just adds two more commercials to its “Stress Test,” a campaign about women’s empowerment. Created by Wieden + Kennedy and directed by Gia Coppola at The Directors Bureau, the advert features two girls in an elevator, Ash and Emma, preparing for a pitch.
The tagline is “Major pressure moments need major sweat protection.”

The director Gia Coppola is known for Palo Alto (2013), Blood Orange: You’re Not Good Enough (2014) and Casino Moon (2012).

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Stress Tests

8.4

You cannot miss with women’s empowerment theme...

Memorable8.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution8.0

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