Apple: Take Mine iPhone 7 Plus

In this commercial

The new Apple commercial was created by TBWA Chiat Day and was filmed in Greece.
The advert promotes iPhone 7 Plus camera capabilities. The portrait mode on the iPhone 7 Plus is demonstrated by a girl in a small Greek village. The good results are done by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus.

The background music is the song Pame sti Honolulu by Bezoz Hawaiian Orchestra

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Greece depth-of-field effect

9.0

The advert is effective because explain very well the main feature of the product.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor8.0
Execution9.0

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