Apple: Take Mine iPhone 7 Plus
In this commercial
The new Apple commercial was created by TBWA Chiat Day and was filmed in Greece.
The advert promotes iPhone 7 Plus camera capabilities. The portrait mode on the iPhone 7 Plus is demonstrated by a girl in a small Greek village. The good results are done by creating a depth-of-field effect that blurs backgrounds and brings faces into beautifully sharp focus.
The background music is the song Pame sti Honolulu by Bezoz Hawaiian Orchestra
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Greece depth-of-field effect
9.0
The advert is effective because explain very well the main feature of the product.
Memorable9.0
Effective9.0
Style10.0
Heart or Humor8.0
Execution9.0
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