overhyped.mp4

Taco Bell: The Quesalupa is back

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Taco Bell unveield a commercial to announce the return of Quesalupa in the menu.

The Quesalupa was originally launched with a star-studded campaign titled, “Bigger Than” in 2016. This time around, Taco Bell is bringing it back with an all-new campaign titled, “Overhyped.” Because sometimes there’s just a little too much overhype in the world, the brand is skipping the theatrics, pyrotechnics, and elitist attitudes, and instead, simply letting fans know the Quesalupa is back with one message: “We think you’ll like it.” After all, once fans taste the irresistibly cheesy shell, it will be all the hype they need. Made in collaboration with creative agency Deutsch LA, the integrated campaign includes this 30-sec commercial and digital/social elements, including leaning into the time warp TikTok trend to show just how cheesy the Quesalupa really is.

taco bell commercial 2021

Overhyped

9.6

I like it.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.