Taco Bell: The Quesalupa is back

Taco Bell unveield a commercial to announce the return of Quesalupa in the menu.

The Quesalupa was originally launched with a star-studded campaign titled, “Bigger Than” in 2016. This time around, Taco Bell is bringing it back with an all-new campaign titled, “Overhyped.” Because sometimes there’s just a little too much overhype in the world, the brand is skipping the theatrics, pyrotechnics, and elitist attitudes, and instead, simply letting fans know the Quesalupa is back with one message: “We think you’ll like it.” After all, once fans taste the irresistibly cheesy shell, it will be all the hype they need. Made in collaboration with creative agency Deutsch LA, the integrated campaign includes this 30-sec commercial and digital/social elements, including leaning into the time warp TikTok trend to show just how cheesy the Quesalupa really is.