TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Taco Bell unveiled a commercial to promotes the new Build Your Own Cravings Box (available to Taco Bell Rewards Beta members and to other Taco Bell digital customers members).
The digital and social campaign includes some of Taco Bell’s most influential fans including actor Noah Centineo, TikTok influencer Nava Rose, K-Pop star CL (Lee Chae-rin, a South Korean rapper, and singer-songwriter), iconic Drag Queen Onyx Black, and BMXer Brad Simms, among others.
However, the celebrities won’t be sharing their own orders, but rather reminding consumers to never settle for someone else’s taste buds. With no predetermined celebrity meal in sight, fans will be encouraged to share their own unique Cravings Box orders on social platforms, such as TikTok, with a never-before-seen filter and hashtag challenge, and will even be able to take on the role of a lifetime as they act alongside Noah Centineo in a passionate TikTok duet. Fans should keep their eye on Taco Bell’s social channels and even their own For You Page for information and even more surprises.
Packaged in a recyclable paperboard box, fans can create their meal from a selection of well-loved favorites in 18 different variations.
Specialties – a signature item like the Chalupa Supreme, Cheesy Gordita Crunch or Crunchwrap
Starters – a Crunchy Taco, Beefy 5-Layer Burrito or Bean and Cheese Burrito
Sides – Of course, the meal wouldn’t be complete without either Chips & Nacho Cheese Sauce or Cinnamon Twists
Drinks – A choice of Medium fountain drink rounds out the exclusive offer
“As we see it, there aren’t a lot of choices out there when it comes to value, forcing customers to play by others’ rules. But when your fans have different favorites on the menu, why not celebrate that?” said Nikki Lawson, Taco Bell’s Chief Global Brand Officer. “The Taco Bell I’m proud to lead does it differently – we put fans in the driver’s seat and allow them to eat how they want to eat, not how someone, irrespective of how famous they may be, tells them to.”
