Destination Swim   Victoria's Secret

Victoria’s Secret: Swim commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

After facing years of criticism for its exclusively young, thin, and cisgender models, Victoria’s Secret is unveiled its new commercial featuring plus-size model Paloma Elsesser alongside Imaan Hammam, Jill Kortleve, and Taylor Hill. Last year Victoria’s Secret unveiled for the first time notably more diverse than past ads in terms of casting.

Paloma Elsesser Swim Victoria s Secret commercial


The new Victoria’s Secret ad promotes the 2021 swim collection with the message “With warmer weather right around the corner, it’s time to think about the perfect suit for your escape.’

Imaan Hammam Victorias Secret ad

Most of the Victoria’s Secret fans were not happy with this change in the promotion. Many comments from those who saw this ad called for the return of VS angels in commercials.

Credits:
Film: Tyler Kohlhoff
Editor: Graham Patterson

Models:
Paloma Elsesser
Imaan Hammam
Jill Kortleve
Taylor Hill

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Good

8.2

A successful composition

Memorable8.0
Effective7.0
Style8.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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