Plus: Eating Well is a Good Start
TV Commercial Review
Heart or Humor
The Plus Supermarkets’ commercial manages to tell a beautiful love story in just one minute. Almost all the action in this ad takes place in the supermarket. In the Plus supermarket, of course. Because apparently here you can find the love of your life. And this while taking your favorite product out of the store refrigerator.
The actors play their roles well, the film looks authentic and manages to convey the message of love. Unfortunately, leaving aside the matrimonial side, the Plus supermarket’s advantages over the competition are not well highlighted.
Advertising Agency: Wunderman Thompson, Amsterdam, The Netherlands
Creative Directors: Chris Sant, Dieuwer Bulthuis
Senior Creatives: Henk Jantz, Edwin van Kuilenburg
Agency Producer: Kiek Beljaars
Production Company: Pink Rabbit
Director: Ismael ten Heuvel
Senior Producer: Monique van Beckhoven
Editor: Martin Heijgelaar / MRTN
Online & Grading: Barry Clarke / Captcha!
Music: Tommy Ashby, Lydia Clowes / Happy Just To Know
Music Supervisor: Shakuru Tajiri, Maurice Paans / Amp.Amsterdam
Sound: Jacco Lenstra / Studio Alfred Klaassen
Power of love
A love story in a supermarket.