Renault: 30 Years in the making

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

Renault unveiled a controversial advertisement for its All-New Clio model, celebrating 30 Years in the making. The campaign was created by the advertising agency Publicis Poke and it is about two young friends and a school ‘French exchange’ ending after 30 years with more than a friendship. It is a touching 30-year lesbian romance advert.
As expected, the viewer opinions are diametrically opposed from “this is better than most LGBT films I’ve ever been, I don’t even know how to drive but I want to now” and “Literally my favorite ad ever!!!” to “Garbage mental case relationship attached to a garbage car made by a garbage auto manufacture”. Overall there are much more positive reviews so …. well done Renault!

The background music was arranged and produced by Luis Almau and the singer is Rahel Debebe-Dessalegne for Soundtree Music Ltd.

Credits
ADVERTISING AGENCY: Publicis Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
CREATIVE DIRECTORS: Rob Butcher, Tom Genower
STRATEGISTS: Miranda Ross, Calvin Lyon
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson
HEAD OF FILM PRODUCTION: Colin Hickson
ASSISTANT AGENCY PRODUCER: Joss Haynes
MEDIA BUYING AGENCY: MG OMD
MEDIA PLANNERS: Laura Henderson, Rach Murray
PRODUCTION COMPANY: Academy Films
DIRECTOR: Frederic Planchon
DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine
PRODUCERS: Dulcie Kellett & Simon Cooper
EDITORS: Assembly Rooms
EDITOR: Sam Rice-Edwards
POST-PRODUCTION COMPANY: MPC
COLOURIST: Jean-Clemant Soret
VFX: Timo Huber
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND DESIGNER: Parv Thind
MUSIC: Soundtree
MUSIC COMPOSER: Luis Almau
MUSIC PRODUCER: Jay James

Audacious

8.6

Bold

Memorable10.0
Effective7.0
Style9.0
Heart or Humor9.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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