Memorable
Effective
Style
Heart or Humor
Execution
HP unveiled its Christmas Advert. The commercial was created by the advertising agency Goodby Silverstein & Partners. The campaign is about how to “get real” and ignore the mobile devices (according to HP, we spend over 250 hours on our screens over the holidays). The film was directed by Michel Gondry and the theme is “12 Days of Christmas”. Michel Gondry (well known for “Eternal Sunshine of the Spotless Mind”) directed two years ago the John Lewis Christmas ad
Credits:
Agency: Goodby Silverstein & Partners
Co-Chairman and Co-Founder: Rich Silverstein
Creative Director: Will Elliott
Associate Creative Director: Daniel Righi
Associate Creative Director: Kurt Mills
Copywriter: Sydney Lindsey
Art Director: Jelena Kolomejac
Design Director: Ryan Self
Designer: Pedro Zuccolini
Director of Broadcast Production: Leila Gage
SR. Broadcast Producer: Stephanie DeNatale
SR. Broadcast Producer: Alexei Van Mourik
Sr. Print Producer: Noah Dasho
SR. Digital Producer: Amy Rodier
Developer: Matt Hoover
Director of Production Arts: Will Hung
Production Artist: Margot Baldwin
Managing Partner: Leslie Barrett
Account Director: Melissa Buck
Account Manager: Haley Grialou
Account Manager: Jackie Russell
Assistant Account Manager: Vivian Cheng
Head of Brand Strategy: Bonnie Wan
Group Communication Strategy Director: Dong Kim
Senior Communications Strategist: Matt Hudgins
Director of Research Data & Analytics: Margaret Coles
Quantitative Strategist: Ian Heath
Group Strategy Director: Kelly Evans-Pfeifer
SR. Brand Strategist: Marisa Perazzelli
Brand Strategist: Briana Patrick
Director of Business Affairs: Judy Ybarra
Editorial Company: eLevel
Editor: David Becker
Assistant Editor: Steve Castro
Director of eLevel: Michael Damiani
Post Producer: Jen de Leon
Editorial Company: Lost Planet
Editor: Hank Corwin
Assistant Editor: Victor Brown ll
Executive Producer: Gary Ward
Post Producer: Aimee Hinkley
Editorial Company: Parallax
Editor: Luke Lynch
Post Producer: Aimee Hinkley
Colorist Company : Swells Studio
Colorist: Sean Wells
Graphics/VFX/Finishing: eLevel
Director of Motion: Mike Landry
Technical Director: Nathan Shipley
Motion Designer: Ty Bardi
Motion Designer: Natasha Candelaria
Motion Designer: Zachary Seidner
Motion Designer: Chad Ford
Motion Designer: Luke Davisson
Sound Design/Mix: eLevel
Executive Producer of Audio: Luke Dillon
Audio Engineer: Nicholas DeMatteo
