John Lewis: 2019 Christmas Advert – Excitable Edgar

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

John Lewis & Partners and Waitrose & Partners unveiled 2019 Christmas Advert. The advert is about the festive tale of a little girl and her excitable friend, Edgar – a cute green dragon.

The message is “Our story this year is all about the magic of friendship and how one thoughtful gesture can make all the difference. Edgar’s excitement around the festive season can often lead to fiery consequences, but Ava sparks an idea for the perfect present to help him light up Christmas in his own special way.”

The song used in the John Lewis: 2019 Christmas Advert is Can’t Fight This Feeling by Bastille. (Writer: Kevin Cronin, Producer / Arranger: Mara Carlyle and Hugh Brunt, Record Label: Universal Music)

Good

10.0

I love it!

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 8.4

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