Nike: Dream Crazier

Wieden+Kennedy creates the spot “Dream Crazier” for Nike. The 90-sec commercial is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world. The film features Alex Morgan, Chloe Kim, Becky Hammon, Caster Semenya, Ibtihaj Muhammad, Katie Ormerod, Serena Williams, Simone Biles, Simone Manuel and it is narrated by Serena Williams.

The final tagline is “It’s only crazy until you do it. Just do it.”