Nike: Rallying Cry
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TV Commercial Review
Heart or Humor
“Rallying Cry” is Nike’s new TV commercial. The tagline is “The louder we play, the more we change the game.” The advert was created by the advertising agency Wieden + Kennedy, Portland and directed by Coralie Fargeat.
A rally cry is more than a yell. It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.
The new Just Do It film, “Rallying Cry,” testifies to the power of female determination, and shows how today’s women break down barriers through sport. The film features athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, and more.
Outstanding motivational spot.