Macy’s: Remarkable You

Becky Hammon, Jazlynn Belle, JoAnn Falletta The advertising agency BBDO creates this new TV commercial for Macy’s. The film features remarkable women like Becky Hammon (NBA assistant coach), Mishaal Ashemimry (aerospace engineer) and Tiffiny Blacknell (public defender). The tagline is “Find the Remarkable You” The music soundtrack is Add Just a Girl by No Doubt (listen to Amazon). The marketing message of the advert is "Dressing up is a discovery process. It’s something we all go through every day and it’s a part of who we are. Let your outfit be your armor. Let it empower you to take on…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Remarkable

Becky Hammon, Jazlynn Belle, JoAnn Falletta
The advertising agency BBDO creates this new TV commercial for Macy’s. The film features remarkable women like Becky Hammon (NBA assistant coach), Mishaal Ashemimry (aerospace engineer) and Tiffiny Blacknell (public defender).

The tagline is “Find the Remarkable You”

The music soundtrack is Add Just a Girl by No Doubt (listen to Amazon).

The marketing message of the advert is “Dressing up is a discovery process. It’s something we all go through every day and it’s a part of who we are. Let your outfit be your armor. Let it empower you to take on any challenge. From launching a rocket into orbit to inspiring young minds, we all have the potential to do remarkable things. Watch as real, remarkable women debut our Fall 2018 collection, set to “Just a Girl” by No Doubt. Find fall, find fashion and find the remarkable you.”

Remarkable women

9.6

The advert is effective and well executed.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 2 votes ) 8

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Comment (2)

  1. Can Becky look any meaner? It is wonderful that they feature smart, beautiful, powerful and strong woman, but you can still smile.

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