Macy’s: Remarkable You
TV Commercial Review
Heart or Humor
The advertising agency BBDO creates this new TV commercial for Macy’s. The film features remarkable women like Becky Hammon (NBA assistant coach), Mishaal Ashemimry (aerospace engineer) and Tiffiny Blacknell (public defender).
The tagline is “Find the Remarkable You”
The music soundtrack is Add Just a Girl by No Doubt (listen to Amazon).
The marketing message of the advert is “Dressing up is a discovery process. It’s something we all go through every day and it’s a part of who we are. Let your outfit be your armor. Let it empower you to take on any challenge. From launching a rocket into orbit to inspiring young minds, we all have the potential to do remarkable things. Watch as real, remarkable women debut our Fall 2018 collection, set to “Just a Girl” by No Doubt. Find fall, find fashion and find the remarkable you.”
The advert is effective and well executed.