Xbox: Forza Horizon 4 – Changes Everything

The advertising agency 215 McCann creates this funny TV commercial for Forza Horizon franchise. Named "4 Changes Everything," the advert is directed by Clay Weiner and features Maurice LaMarche as the voice actor. Credits Campaign title: 4 Changes Everything Game: Forza Horizon 4 Creative title: Seasons of Change Client: Microsoft Xbox / Forza Senior Director, Xbox Global Marketing Communications: Taylor Smith Director, Xbox Global Marketing Communications: Ryan Cameron Senior Marketing Communications Manager: Jonathan Segall Agency: 215 McCann Chief Creative Officer: Scott Duchon Creative Director: Nichole Geddes Senior Copywriter: John Choe Senior Art Director: Shawn Raissi Director of Integrated Production: Alex…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

The advertising agency 215 McCann creates this funny TV commercial for Forza Horizon franchise. Named “4 Changes Everything,” the advert is directed by Clay Weiner and features Maurice LaMarche as the voice actor.

Credits
Campaign title: 4 Changes Everything
Game: Forza Horizon 4
Creative title: Seasons of Change
Client: Microsoft Xbox / Forza
Senior Director, Xbox Global Marketing Communications: Taylor Smith
Director, Xbox Global Marketing Communications: Ryan Cameron
Senior Marketing Communications Manager: Jonathan Segall
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Nichole Geddes
Senior Copywriter: John Choe
Senior Art Director: Shawn Raissi
Director of Integrated Production: Alex Spahr
Producer: Christine Hurty
Director of Business Affairs: Mary Beth Barney
Production Generalist: Carson Bell
Business Director: Peter Goldstein
Account Director: Bryant Marcia
Senior Account Executive: Sam Brody
Assistant Account Executive: Robert Kalish
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Strategist: Christian Stewart
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Lisa Stockdale
DP: Tim Hudson
Editorial: Rock Paper Scissors
Editor: Austyn Daines
AE: Sebastian Zotoff
EP: Raná Martin
Head of Production: Shada Shariatzadeh
Producer: Amanda Ornelas
Producer: Dina Ciccotello
Visual Effects: A52
VFX Supervisor: Stefan Gaillot
2D VFX Artist(s): Michael Vaglienty, Matt Sousa, Dan Ellis
Online Editor: Kevin Stokes, Gabe Sanchez
Designer: Olga Midlenko
Animator(s): Peter Murphy, Kris Szumowski
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Kim Christensen
Senior Executive Producer: Patrick Nugent
Managing Directors: Jennifer Sofio Hall
Color: A52
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright and Sarah Laborde
Executive Producer: Thatcher Peterson
Music Production: Human Worldwide
“Changes”
Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composers: Matthew O’Malley, Craig DeLeon, Jon Hubbell, John Barnes
“Summer Oasis”
Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composer: Gordon Minette
“Spring Fields”
Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composers: Andrew Bloch, John Barnes
“Fall Hunt”
Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composer: John Barnes
“Winter’s Chair”
Music by Human
Producer: Kamela Anderson
Creative Director: Gareth Williams, Craig DeLeon
Composer: Ed Dunne
Recording Studio: Lime Studios
Engineer: Loren Silber
EP: Susie Boyajan
Producer: Kayla Phungglan
Producer: Megan Hernandez
Sound Design: Brian Emrich
Storyboard Artist: Steve Caruthers
Gameplay Supplier: Turn 10

Effective

9.4

Funny.

Memorable9.0
Effective10.0
Style9.0
Heart or Humor10.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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