TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
After the huge success with SMART HOUSE commercial, Rema 1000 unveiled the sequel SMART HOUSE 2: Smartmill. The hilarious advert was created by the advertising agency TRY and directed by Andreas Riiser.
The marketing story is “Again we meet the smug owner of a smart home where everything is controlled by voice, also his treadmill. The problem this time is that the sound from the radio interferes… REMA 1000 is a Norwegian supermarket chain. For many years they have ran their market concept: “Simplicity is king” which is also their philosophy.”
Credits
Advertising Agency: TRY, Oslo, Norway
Creative Director: Øystein Halvorsen
Art Director: Karin Lund
Production Company: Bacon Production
Director: Andreas Riiser