Rema 1000: Smartmill – SMART HOUSE 2 english version

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

After the huge success with SMART HOUSE commercial, Rema 1000 unveiled the sequel SMART HOUSE 2: Smartmill. The hilarious advert was created by the advertising agency TRY and directed by Andreas Riiser.

The marketing story is “Again we meet the smug owner of a smart home where everything is controlled by voice, also his treadmill. The problem this time is that the sound from the radio interferes… REMA 1000 is a Norwegian supermarket chain. For many years they have ran their market concept: “Simplicity is king” which is also their philosophy.

Credits
Advertising Agency: TRY, Oslo, Norway
Creative Director: Øystein Halvorsen
Art Director: Karin Lund
Production Company: Bacon Production
Director: Andreas Riiser

The treadmill

9.8

Funny!

Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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