MICHELOB - Call from Nature (1)

Michelob ULTRA: Call from Nature – full version

TV Commercial Review

Heart or Humor


The advertising agency FCB Chicago creates this epic commercial for Michelob ULTRA. The film is directed by Ian Pons Jewell. The film features a horde of people that act like animals that run from the urban landscape to the wild nature.

The marketing story of the commercial is “It’s time to return to nature. Join us in celebrating beer in its organic form. Enjoy Michelob ULTRA Pure Gold, a USDA Certified Organic Light Lager with 2.5 carbs and 85 calories.”

The song is Energia performed by Sofi Tukker.

Directed by: Ian Pons Jewell
Produced by: RESET
Producer: Megan Moore
1st AD: Bobby Philips
Coreographer: Charlot Mayhew
Producer Labhouse: Alejandro Araya
Line Producer: Nicolas Abelovich
2nd AD: Andrés Chenaut
Art director: Natalia Grosso
1st AC: Jaime Álvarez
2nd AC: Camilo Navarrete
1st AC 2nd Unit: Carlos Vidal
2nd AC 2nd unit: Nicolás Vergara
DIT: Gustavo Uribe
VTR: Francisco Lluch
Gaffer: Pablo Letelier
Best Boy: Alfonso Reyes “Pancho”
Key Grip: Flavio Naranjo
Wardrobe stylist: Sol Montalvo
Production Manager: Kyra Gutiérrez
Production Coordinator: Carolina Mas
Shot with ALEXA
Lenses: Hawk V-Lite

Back to nature


Well executed but the film is confusing.

Heart or Humor9.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

Comment (1)

  1. Michelle Light…STUPID, NO CLASS, NASTY! What is tapping nails on a bottle supposed to mean? Whispering??? And the TRASHY GANG/ GHETTO tattoos…NASTY!!, terrible aNd tasteless PR attempt!!!

Post A Comment For The Creator: Liviu

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.