Motorola: Real People – The #phonelifebalance experiment
Created by Ogilvy & Mather, the new Motorola advert features an experiment with “Real People” and hyperrealistic statues, a clip that reminds me of the prank videos. The message is that “The average person spends 4 hours a day staring at their phone.”
The film is amusing but it’s not veridical as a cell phone company tells you not to use your phones so much.
Experiment like a prank