Motorola: Real People – The #phonelifebalance experiment

Created by Ogilvy & Mather, the new Motorola advert features an experiment with “Real People” and hyperrealistic statues, a clip that reminds me of the prank videos. The message is that “The average person spends 4 hours a day staring at their phone.”

The film is amusing but it’s not veridical as a cell phone company tells you not to use your phones so much.

Experiment like a prank

7.4

Amusing.

Memorable8.0
Effective6.0
Style7.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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