“DEISEL – Go With The Fake” is a brilliant stunt created by the advertising agency Publicis for DIESEL.
With the slogan “Not all fakes are fake. Introducing the one-of-a-kind, limited-edition Deisel knock-off collection,” this funny campaign from DIESEL features a knock-off store with DIESEL logo spell “DEISEL” during the Fashion Week New York.
The official hashtag is #GoWithTheFlaw
This kind of stunt suits well the DIESEL nonconformist brand but can be dangerous for others fashion brands. So, don’t try at home.
