True Fruits: Awkward – Eat a banana

True Fruits unveiled a hilarious campaign to promotes smoothies. The advert was created by the advertising agency BBDO Berlin and it parodies the embarrassing situations in which people eat bananas. Places are quite ordinary: an office, a street, a car, an elevator, a tennis court.

The marketing story is “You do it in the office, in the car, in the elevator or on the tennis court: enjoy biting into a banana. But the lustful bite sometimes awakens completely different thoughts in your environment. We have an idea how you could safely wrap such situations in the future.”

Even if I do not agree with the slogan (“The best way to eat bananas is to drink them”), I like the advert. It is funny and fresh.

Embarrassing

9.0

The commercial is funny and fresh.

Memorable9.0
Effective9.0
Style8.0
Heart or Humor10.0
Execution9.0
Reader Rating: ( 1 vote ) 6.9

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