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Motorola: Real People – The #phonelifebalance experiment

Created by Ogilvy & Mather, the new Motorola advert features an experiment with “Real People” and hyperrealistic statues, a clip that reminds me of the prank videos. The message is that “The average person spends 4 hours a day staring at their phone.” The film is amusing but it’s not veridical as a cell phone […]
Motorola: Choose Moto 360
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Motorola: Choose Moto 360

The IT industry try so hard to push smartwatches in our minds. Motorola did a good with Moto 360 but its advertising agency Droga5, New York, USA didn’t create a spectacular commercial for it, or even close to an outstanding campaign. As the IT industry need a smart marketing to promote this not so useful […]