Motorola: Up-upgrade – Motorola Parodies Samsung’s ‘Growing Up’

Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

The advertising agency Ogilvy, Paris unveiled a funny commercial for Motorola in response to Samsung’s ‘Growing Up’ viral advert. The film was produced by Sovage and directed by Lucas Posson.

This parody is funny but not effective as the unique selling point of the product cannot convince the viewers. Also, the comments are mostly negative to Motorola like: “Upgrading to a thick bezel phone? More like downgrading if you get Motorola.” or “Only If Motorola’s Phones were actually better.” and “Are you serious?? Are you trying to challenge Samsung and Apple?”
Once again, if an advert is funny it does not necessarily mean it is also effective.

Funny

7.4

Funny but not efficient.

Memorable8.0
Effective5.0
Style7.0
Heart or Humor9.0
Execution8.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published. Required fields are marked *

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe To Our Newsletter

Register for FREE and receive news updates by email from the Daily Commercials! Never miss the top commercials!

Must-see commercials for marketing, agency, creative and advertising professionals. So why wait?

 

Subscribe To Our Newsletter

You have Successfully Subscribed!