Migros: The Little Migros Goblin – 2017 Christmas Advert
Created by the advertising agency Wirz BBDO, the new Christmas Advert of the Swiss retailer Migros is a touching Christmas story that it shows a little Migros goblin who, to help the cashier from inside the laser box, takes on the role of scanner and records all items. The TV spot features the theme “Do not let anyone alone at Christmas” and invites you to donate.
The animation studio is Passion Pictures.
By purchasing chocolate hearts, Migros customers can again this year support people in a precarious social or financial situation in Switzerland. Migros is collecting donations by selling chocolate hearts. At the end of the year, the donations will be increased by Migros by one million francs and this sum will be entirely donated to support charities: Caritas, EPER, Pro Juventute, Pro Senectute and Winter Rescue.
The seven collectible Migros goblins are also audio characters. Each one has a captivating story that can be heard on the smartphone via the Migros Play app or the StoryMania Playlist. A collection notebook with ten stickers entitles you to an audio character.