adidas: Calling all Creators

The creative agency 180LA unveiled this new adidas commercial. Named “Calling all Creators,” the advert features the song “In Cold Blood” by Alt-J.
The cast is impressive: Aaron Rodgers, Dak Prescott, DeAndre Hopkins, Garbine Muguruza, James Harden, Lionel Messi, Pharrell Williams, and Sidney Crosby.

The tagline is “It’s a New Day. Create Something.” and the marketing story is “Those who see obstacles for a chance to win bigger. The game changers, the difference makers, the boundary breakers. It’s a new day, create something.”

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