McDonald’s campaign – As Featured In Meal

McDonald’s has always been a prominent fixture in popular culture. From memorable movie scenes to catchy song lyrics, the iconic golden arches have made their mark. Now, McDonald’s is set to celebrate its cinematic and musical legacy by introducing the “As Featured In Meal,” a unique blend of fan-favorite menu items that have graced screens big and small.

A Star-Studded Menu

Launching on August 14th in over 100 countries, the “As Featured In Meal” offers fans a chance to relive iconic moments from their favorite entertainment mediums. The meal is a delectable ensemble of McDonald’s classics: the 10-piece Chicken McNuggets, Quarter Pounder with Cheese, or the Big Mac® Sandwich. Accompanying these are the Medium World Famous Fries, a Medium soft drink, and the newly-branded Sweet ‘N Sour Sauce. The latter is a nod to McDonald’s upcoming feature in Marvel Studios’ “Loki” Season 2, set to stream on Disney+ from October 6.

Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s, aptly captures the essence of this campaign, stating, “It’s not only our real-life fans who have a go-to order… for decades our favorite movie and TV characters have, too.” The “As Featured In Meal” celebrates these moments, paying homage to the brand’s deep-rooted connection with the entertainment world.

Fashion Meets Fast Food

In a move that seamlessly blends fashion with fast food, McDonald’s has collaborated with PALACE, the renowned London-based skate and streetwear brand. Known for featuring McDonald’s in its celebrated skate videos, PALACE is the perfect partner for the exclusive PALACE McDONALD’s merch line.

A Glimpse into the Marvel Multiverse

McDonald’s collaboration with Marvel Studios’ “Loki” Season 2 is set to offer fans an immersive experience. Through an AR experience on Snapchat, fans can scan the Sweet N’ Sour Sauce lid to unlock exclusive Marvel Studios content, with new additions available weekly. Taking the experience a notch higher, a Brooklyn-based McDonald’s outlet will be transformed to reflect 1982, complete with McDonald’s memorabilia from the era.

Conclusion

The “As Featured In Meal” campaign is a testament to McDonald’s enduring legacy in popular culture. By blending culinary delights with iconic entertainment moments and exclusive merchandise, McDonald’s offers fans a holistic experience. Whether you’re a cinephile, a Marvel enthusiast, or just someone craving a delicious meal, this campaign has something for everyone.

So, whether you…
… enjoyed watching George Costanza’s date proclaim, “I haven’t had a Big Mac in a long time,” on “Seinfeld” from Warner Bros. Discovery;
… are “exceedingly fond of McNuggets of chicken,” like in the film “I’m Not Rappaport” from Universal Pictures;
… or you “take pleasure in the details” in life such as a Quarter Pounder with Cheese like Troy Dyer in “Reality Bites,” from Universal Pictures;
… you can get a front-row seat to the As Featured In Meal this summer. Get it on the McDonald’s App, in-restaurant, and via the Drive Thru at participating restaurants around the globe while supplies last.

Pros:

1. Nostalgia Factor: By celebrating its appearances in classic films, TV shows, and music, McDonald’s taps into the nostalgia of its audience, making the campaign emotionally resonant.
2. Exclusive Merchandise: The collaboration with PALACE offers fans exclusive merchandise, adding a unique fashion element to the campaign.
3. Immersive Experiences: The AR content related to “Loki” Season 2 and the retro-themed Brooklyn outlet provide fans with interactive and immersive experiences, enhancing brand engagement.

Cons:

1. Limited Availability: The “As Featured In Meal” is available for a limited time, which might disappoint some fans who miss out.
2. Over-Reliance on Pop Culture: While the campaign celebrates McDonald’s presence in entertainment, it might not resonate as strongly with audiences unfamiliar with the references.
3. Potential Overreach: With multiple elements like the meal, merchandise, and Marvel collaboration, there’s a risk of the campaign feeling too scattered or overwhelming for some consumers.