AT&T: David Hasselhoff and George Wendt – Everywhere
The new AT&T commercial is named “Everywhere” and features actors David Hasselhoff, George Wendt, John Ratzenberger, and Oklahoma Sooners. You’ll recognize scenes from movies and TV shows like Rocky, Back to the Future, Ghostbusters, Psycho, Cheers, Game of Thrones, Knight Rider, SportsCenter, Sex and the City, Sesame Street, Seinfeld, Breaking Bad.
There are nine songs in AT&T commercial: “Gonna Fly Now (Theme From Rocky)” by Bill Conti, “Theme from Cheers (Where Everybody Knows Your Name)” by Gary Portnoy, “Game of Thrones Main Title” by Ramin Djawadi, “Sex and the City Theme” by Tom Findlay composed by Douglas J. Cuomo, “The People In Your Neighborhood” by Bob McGrath, “Seinfeld Theme” by Jonathan Wolff, “The Murderer (Psycho: Shower Scene Theme)” by Bernard Herrmann, “Knight Rider (Main Theme)” by Glen Larson, Stu Phillips, “Ghostbusters” by Ray Parker Jr.
The AT&T’s commercial tagline is “Entertainment Your Way”
The spot promotes the AT&T Unlimited Plan.
The new AT&T Unlimited Plan is the first of many integrated video and mobility offers the company plans to announce in 2016. Also, AT&T plans to launch a wide-range of new video entertainment options later this year.
If you are a new or existing DIRECTV or U-Verse TV subscriber but not an AT&T wireless subscriber, for a limited time, you can receive $500 in credits when you switch to the AT&T Unlimited Plan with an eligible trade-in, and buy a smartphone on AT&T NextSM.4 And, if you are an AT&T wireless customer, but not a DIRECTV subscriber, you can add a TV package beginning at $19.99 per month for 12 months, with a 24 month agreement.5
“Our new unlimited plan is our best offer yet. It’s the perfect reward for our valued customers who like to take advantage of our integrated offers of TV and wireless services,” said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions. “Video traffic continues to grow on our network as fast as ever because people enjoy viewing their favorite video content on their favorite devices.”
“We’ve got the content consumers want, we’re delivering it to the devices they want, and we’re making it as easy as ever for them to consume as much as they want,” he said. “And, they will get a high-quality video streaming experience from the start. No compromises in video quality.”
You can also add additional devices to the plan. For example, add a smartphone or tablet for $40 per month or $10 for a smart watch.
The advert is well executed and effective to send the right message to the target audience.