Nike Golf: Welcome to the Club, Jason Day

Nike Golf unveiled a new commercial featuring Jason Day (Jason Day is an Australian professional golfer and PGA Tour member. He is the current World Number 1 in the World Golf Ranking, having first achieved the ranking in September 2015). The advert announces that Nike Golf has signed world No. 1 Jason Day to a multi-year contract worth a reported $10m a year. The agreement covers footwear, apparel, headwear, and gloves. Jason Day will first wear Nike this week at the Tournament of Champions in Kapalua, Hawaii.

Joining Nike is a dream come true,” Day said. “The brand is synonymous with the world’s best athletes. I’m honored and can’t wait to be part of the team and working closely with Nike to take my game, and the sport of golf, to even higher levels.

“We’re thrilled to welcome Jason to the Nike Golf team and our family of athletes,” Daric Ashford, President of Nike Golf said. “He’s an incredible player who has demonstrated tremendous work ethic and amazing resilience over the course of his career. We’re excited to help him chase more championships in the coming years.

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Welcome to the Club

8.8

Nike Golf has put itself in a strong position.

Memorable9.0
Effective10.0
Style9.0
Heart or Humor8.0
Execution8.0

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