Candy Crush: Mannequin Challenge, Color Bomb Style

In this commercial

King (social games company) unveiled a TV commercial for Candy Crush game. The advert features Bella Thorne (an American actress and singer known for Shake It Up! – 2010, The DUFF – 2015, and Blended – 2014). Named ‘Mannequin Challenge, Color Bomb Style,’ the Candy Crush commercial soundtrack is the song It’s Oh So Quiet by Björk.

The tagline of the advert is “What Are You Waiting For?”

King gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered the first successful game utilizing the freemium model. King was acquired by Activision Blizzard in February 2016 for $5.9 billion and operates as its own entity within that company.

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What Are You Waiting For?

8.8

Not innovative, but it is an enjoyable advert.

Memorable9.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0

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