Lurpak: Game On, Cooks #GameOnCooks

Wieden + Kennedy, London did another epic commercial for Lurpak UK. This time is about social media food photo sharing and cookery shows. This 60-second commercial has a powerful message: “Cooks, you can watch all the cookery shows, own all the cookery books, follow every foodie on Instagram and pin all the food you want, but you’re not a cook until you cook.”

Don’t forget to review the previous Lurpak commercials

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Let’s get cooking

9.0

I like the execution of the commercial and its message "So get that apron out, turn the TV off and turn the oven on... it's time to let out the cook in you."

Memorable9.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution10.0

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