Audi: Desolation

Advertising agency Venables Bell & Partners created this funny commercial for Audi and Airbnb. The spot promotes Audi R8. The tagline of the advert is “For those who live to drive” and it was filmed in Death Valley, NV.

The house featured in the commercial is available for booking on Airbnb:

Welcome to the ultimate full-throttle driving fantasy. An adrenaline fueled retreat, where you can live out your land speed dreams in the place where cars have come throughout history to prove their mettle – the dry lake beds of the American West.

You are cordially invited to book a once in a lifetime experience that includes one day of driving – all under the masterful eye of some of our best driving instructors.

This is, quite possibly, the world’s fastest overnight in more ways than one: an Airbnb two night stay powered by the most powerful production model Audi has ever built – The Audi R8 V10 plus. With an engine and chassis derived 50% from the R8 LMS racecar, and a powerful 610-hp V10 that has the potential to hit 0-60 in a mere 3.2 seconds, the Audi R8 is one beautiful beast of engineering. And it’s waiting for you on a remote stretch of land near Death Valley, Nevada, miles from anyone or anything. A home with no address only coordinates on a map.

But that’s not all. That stunning, modern home you see behind the Audi R8 comes with the rental, and you’ll have plenty of downtime at home to relax and take in the epic scenery. Guests will receive the full Audi treatment from VIP transport, meals prepared by your own personal chef, and curated experiences such as stargazing.

House Rules
No smoking

No parties or events
May not be safe or suitable for children (0-12 years)
Check-in is after 3PM
You and your guests must be over 25 years old, with a valid US driver’s license to participate in any driving activities. Guests must be medically fit and able to drive the Audi R8, please consult with a medical professional. All guests will be required to sign a liability waiver to participate in the performance driving activities.
All guests are responsible for airfare or travel to Las Vegas McCarran International Airport.
Guests responsible for any incidentals, including, but not limited to, food and drinks outside of the property or package, airfare, luggage and other airport fees, activities not included in the package, associated sales taxes, and other miscellaneous expenses.
Guests may be required to execute a promotional release, allowing Audi to use your name and photo in promotional and marketing materials.
A dedicated driving instructor will be present for all aspects of the Audi R8 driving experience.
If you have a heart condition, consult a physician before driving the Audi R8.
If you suffer from motion sickness, this experience might not be for you.
It’s required to keep your hands at 9 and 3 o’clock, always wear your safety belt and no barefoot driving.
Don’t play with the scorpions.
Stay hydrated.
Don’t forget to update your bucket list.

(Visited 202 times, 1 visits today)

Nice campaing

9.6

A complete 360 marketing campaign. I want to mention that people really pay to participate in this test drive campaign...

Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution10.0

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