Bud Light: Your Can’s Year
Directed by Mark Romanek, this 75-second film is part of the new Bud Light nationwide marketing campaign. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans.
Named “This is Your Can’s Year,” the commercial created by advertising agency Wieden+Kennedy features former NFL players Bo Jackson, Justin Tuck and Tim Couch and includes a voiceover by actor Michael K. Williams.
“Just like wearing your favorite player’s jersey or team colors is a badge of honor, so is drinking from your Bud Light team can,” said Mark Goldman, Senior Marketing Director, Bud Light. “Our mission with our new film was to pay tribute to the passion fans feel for their team, and capture the optimism that we all feel as NFL fans at the beginning of the season, when it truly can be your team’s year.”
“The game wouldn’t be the same for us players without the fans who put their heart and soul into game day,” added Tuck. “The Bud Light ad honors each and every one of these fans and their passion for the sport.”
In addition to being the Official Beer Sponsor of the NFL, Bud Light has local agreements with 28 NFL teams, each of whom has limited-edition, team-specific packaging allowing fans to take their team spirit to a whole new level. Taking inspiration from classic football jerseys, this season’s bold and simplistic 12-oz. team cans feature the new Bud Light logo, the team’s logo and colors and the NFL logo. The cans will be brought to life in each market through OOH featuring localized, signature phrases that every team’s fan will recognize and embrace.
This is Your Can’s Year
The campaign is well executed and the film is effective. Good work Wieden+Kennedy!