Lemon And Paeroa: Best Day Ever

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Lemon & Paeroa (also known as L&P, is a sweet soft drink manufactured in New Zealand) unveiled a commercial for Halloween. Named “Best Day Ever,” and features two zombies friends, the advert was created by the advertising agency DDB New Zealand and directed by Damien Shatford through Sweetshop.

The advert’s music is the song All I Wanna Do by Sheryl Crow.

“We wanted an attention grabbing campaign that celebrates our position as an iconic brand with iconic ads, by putting a new spin on our long term Refreshingly Different platform. Our two zombie friends are certainly different and having the time of their lives!,” says Laura Knight, Marketing Manager for L&P.

Credits
Client credits: Lemon & Paeroa
General Manager Strategy & Brand: Wendy Rayner
Head of Marketing and Design: Angela Broad
Marketing Manager: Laura Knight
Agency credits: DDB New Zealand
Regional Chief Creative Officer, NZ/AU: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory McKechnie
Senior Art Director: Zac Lancaster
Art Director: Sarsha Drakeford
Copywriter: Sylvia Humphries
Managing Partner: Nikki McKelvie
Senior Business Director: Crystal Clark
Executive Planning Director: Lucinda Sherborne
Business Manager: Violet Hong
Business Manager: Ravina Raju
Executive Agency Producer: Judy Thompson
Agency Producer: Samantha Royal
Production Company: Sweetshop
Director: Damien Shatford
Executive Producer: Ben Dailey
Producer: Lynnette Gordon
DOP: Marty Williams
Editor: Tim Mauger
Post Production online: The Machine Room
VFX: Stu Bedford
Colourist: Dave Gibson
Post Producer: Hannah Walker

Audio: Jon Cooper, The Coopers
Photographer: Troy Goodall
Music Licensing: Jonathan Mihaljevich, Franklin Road

Good

8.8

Good.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 1 vote ) 7.2

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