New Zealand Police: EPIC new recruitment video

Ogilvy NZ creates this epic commercial for New Zealand Police. Directed by Damien Shatford through The Sweetshop, the film is a follow up for 2017 advert “Freeze! NZ Police’s most entertaining recruitment video, yet!” The message is well delivered "With over 60 real cops, a few paranormal and movie ones too, we’re here to help New Zealanders get all the answers they need to join our team." Credits Agency Ogilvy NZ Production The Sweetshop Director Damien Shatford Chief Creative Officer Regan Grafton Executive Creative Director Lisa Fedyszyn Executive Creative Director Jonathan McMahon Senior Creative Cece Chu Agency Producer Matt McPhaill…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny enough

Ogilvy NZ creates this epic commercial for New Zealand Police. Directed by Damien Shatford through The Sweetshop, the film is a follow up for 2017 advert “Freeze! NZ Police’s most entertaining recruitment video, yet!”

The message is well delivered “With over 60 real cops, a few paranormal and movie ones too, we’re here to help New Zealanders get all the answers they need to join our team.”

Credits
Agency Ogilvy NZ
Production The Sweetshop
Director Damien Shatford
Chief Creative Officer Regan Grafton
Executive Creative Director Lisa Fedyszyn
Executive Creative Director Jonathan McMahon
Senior Creative Cece Chu
Agency Producer Matt McPhaill
Executive Producer Ben Dailey
DoP Marty Williams
Deputy Chief Executive, People & Capability: Kaye Ryan
Acting Deputy Chief Executive: Public Affairs: Jane Archibald
National Manager, Marketing & Communications: Paul Halford
Senior Marketing Advisor: Helen Flannery
Senior Social Media Advisor: Jess Bovey
Acting Māori Strategic Advisor, MPES: Mere Wilson Tuala-Fata
Design Director: Danny Carlsen
Head of design: Nathan Chambers
Photographer: Jamie Wright
Photographer: Luke Harvey
Head of Operations: Siobhan Burke
Executive Director: Wendy Schrijvers
Project Director: Joel Walden
Project Director: Kimberley Clark
Head of Media: Rachel Anderson-Cormack
Group Media Director: Gerard Duignan
Digital Media Manager: Nick Pickering
Business Director, Tātou: Jerome Mika
Head of Digital: Clare Warne
UX Designer: Kieran Savage
Head of Technology: Greg Rogan
Senior Developer: Joseph Lewis
Managing Director: Fiona King
Head of Post Production: Martin Spencer
Senior Editor: Ben Marshall
Colourist: Dave Gibson
VFX: Gonzalo Deza
Sound: Liquid Studios
Executive Producer: Tamara O’Neill
Head Composer: Peter van der Fluit
Senior Sound Engineer: Craig Matuschka

Epic commercial

9.0

Funny, effective but a little bit too long.

Memorable8.0
Effective9.0
Style10.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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