ibis: Relax we post

The advertising agency Jing von Matt Limmat, Zürich, Switzerland creates this funny commercial for ibis. The story of the advert: "A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Jing von Matt Limmat, Zürich, Switzerland creates this funny commercial for ibis.

The story of the advert:

“A study published in The Independent revealed that up to 40% of vacationers choose their destination based on how Instagrammable it is. In fact, such are the stresses of social media that many people will go on a full-blown digital detox when on vacation. Swiss professional skier Lara Gut even decided to delete all her social media accounts recently to devote more time to other pursuits. The “Relax we post” service, developed for ibis Switzerland by Jung von Matt/Limmat, offers vacationers the chance to truly get away from it all. The concept sees hotel guests put their Instagram accounts in the hands of experienced influencers, leaving them completely free to enjoy the city. Starting this weekend, the service will be introduced in Zurich and Geneva for a trial period of one month.”

Credits
Advertising Agency: Jing von Matt Limmat, Zürich, Switzerland
Chief Creative Officer: Dennis Lück
Creative Director: Rob Hartmann
Art Director: Matthias Fürst
Copywriter: Anna Leudolph
Director: James Champ
Production: Johannes Schroeder

Funny

8.2

Not bad.

Memorable8.0
Effective7.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 1 vote ) 9.8

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