TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
215 McCann creates this TV commercial for XBOX. Named Jumping, the advert features games like Fallout, Tomb Raider, and Fortnite.
The marketing story of the Xbox commercial is “Right-here-and-now, gaming is better than ever, more thrilling than ever, more diverse and inclusive than ever, and we’re definitely having more fun than ever. But don’t take our word for it, see for yourself.”
The advert is dynamic and communicates well the XBOX console spirit.
Credits
Advertising Agency: 215 McCann, USA
Chief Creative Officer: Scott Duchon
Creative Director: Brad Meyers
Copywriter: Mat Bunnell
Art Director: Zach Lepine
Director of Integrated Production: Alex Spahr, Mandi Holdorf
Senior Producer: Matt Green
Associate Producer: Jessie Ybarra
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account Supervisor: Devina Hardatt
Account Executive: Armando Melendez
Assistant Account Executive: Paige Kane
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Production Company: MJZ
Director: Henry Hobson
Executive Producer: Kate Leahy
Line Producer: Stephen Johnson
Editorial Company: Spotwelders
Editor: Haines Hall
Assistant Editor: JC Nunez
Producers: Dustin LaForce, Jessica Davis
Executive Producer: Carolina Padilla
Sound Mix: Lime Studios
Mixer: Jeff Malen
Telecine: The Mill
Telecine Artist: Michael Rossiter, Derek Hansen
