Arnette: Post Malone

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Post Malone has quickly become a celebrated artist worldwide and staple of modern pop culture – with multiple high-profile awards wins and massive audiences who gravitate toward his true originality. To highlight the much-anticipated collaboration, Arnette tapped director Yoni Lappin who collaborated with Chapeau Studios to create a unique two chapter campaign set in a surrealistic desert artscape.

The branded music video was rolled out in two parts, with the just-launched second chapter picking up where the last left off — flowing through an isolated desert environment where numerous Post Malones coexist, often within the same frame, each sporting different eyewear from the collection. To bring this reflective vision to life, Chapeau Studios’s Ben Looram and Camera Control’s Simon Wakley brought motion control expertise to Yoni Lappin’s shoot. The Chapeau Studios team then seamlessly united the motion control shots and enhanced the scenery with color, mirrors, and fauna to create Yoni Lappin’s surreal illusion with a nod to the 90s style.

Arnette first announced Malone as brand ambassador in May 2019, fronting the Streetstyle and Sustainable Collections centered around eco-friendly practices, bio-based plastic, and recycled elastane pouches. An extension of their successful alliance, the duo also teamed up for a unique offering of Post Malone Signature Style sunglasses, a range of three new shades “as bold and unconventional as the man himself.”

Credits
Director: Yoni Lappin
Production Company: RSA
Digital Production/VFX/Post: Chapeau Studios
On Set VFX Supervisor: Ben Looram
Senior Creative Director: Lauren Mayer-Beug
Senior Post Producer: Lauren Stepan
Post Producer: Chris Almerico
Lead Comp Artist: Francisco Garcia Nava
Flame Artist: Clarke Rives
Post Producer: Jesse Hoy
Motion Control: Camera Control
Titan Operator: Simon Wakley

Surrealistic

8.8

Good music.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 1 vote ) 0.2

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