BMW: The all-new BMW X5 M and X6 M

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

BMW unveiled the official film launch for BMW X5 M and BMW X6 M.

The message is
The latest in M power is here: the BMW X5 M, BMW X6 M, and Competition models. A combination of dominance and luxury – with the robust versatility of the BMW X series, and the dynamism of M performance.

On the outside, hallmark M design commands attention with iconic black-bar kidney grilles. And on the inside, a racing-inspired yet spacious cockpit design, with fine-grain Merino full leather trim for extra exquisite ambiance. And for an extra thrill, the M Mode button on the center console allows drivers to switch from ROAD to SPORT settings or, for the Competition models, TRACK mode, for drivers heading for racing circuits. The result: supreme authority and poise, excelling both on-road and off.

BMW X5 M Competition: Fuel consumption in l/100 km (combined): 13.0–12.8. CO2 emissions in g/km (combined): 296–291. Acceleration (0-100 km/h): 3.8 s. Power: 460 kW, 625 hp, 750 Nm. Top speed (limited): 250 km/h (with optional M Drivers Package: 290 km/h).

BMW X6 M Competition: Fuel consumption in l/100 km (combined): 12.7–12.5. CO2 emissions in g/km (combined): 289–284. Acceleration (0-100 km/h): 3.8 s. Power: 460 kW, 625 hp, 750 Nm. Top speed (limited): 250 km/h (with optional M Drivers Package: 290 km/h).

Dominance and luxury

7.8

Not bad.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution8.0
Reader Rating: ( 1 vote ) 6

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